About

Nellystella is designed to catch the sparkling eyes of little girls while satisfying the discerning tastes of their parents. The collection takes a modern turn by introducing fresh and original approaches to everyday children’s wear. With a blend of upscale European tradition mixed with a dollop of playful charm, Nellystella will become the darling of your daughter’s wardrobe.

Inspired by her formative years in Europe, designer Nelly Chen channels her fanciful creativity and exquisite attention to detail to create imaginative looks based on daydreams of what she had always wanted to wear as a child. Each collection is a culmination of personal joy for Nelly: she selects the finest materials, designs each garment, and draws her signature prints by hand.

Since its founding 15 years ago, Nellystella has grown into a beloved brand that continues to bring magic to children’s wardrobes. In 2013, the LOVE by Nellystella collection was introduced, focusing on exquisite occasion wear with elevated craftsmanship, delicate original embroidery designs, and intricate techniques achieved by master craftsmen. Each piece is one of a kind and treated with the same meticulous care and artistry as women’s wear.

We believe that every piece of clothing should be a cherished keepsake, woven with the magic of childhood. Nellystella garments are designed to celebrate and accompany a child through their most precious memories, carrying heartfelt sentiment as they grow. Meant to be cherished and lovingly passed down to sisters, cousins, daughters, or even grandchildren, each piece captures the timeless magic of childhood and the enduring bonds of family tradition.