MAGICAL MOMENTS

in the press

Features that make us giddy with delight.
Memories that fill our hearts with endless inspiration.

This playful montage features our Olivia dress in Garden Floral, doing what it does best: creating whimsical times!

Our founder and creative director’s style philosophy showcased via a display of some of her prettiest dress confections: Chloe dress, Blossom dress and Alice dress.

Our founder and creative director’s style philosophy showcased via a display of some of her prettiest dress confections: Chloe dress, Blossom dress and Alice dress.

Our founder and creative director’s style philosophy showcased via a display of some of her prettiest dress confections: Chloe dress, Blossom dress and Alice dress.

A most enchanting day awaits in our Chloe dress in this wonderful Milk setting.

Yes, this Vogue editorial proves that young ones can be this stylish, thanks to our Blake dress in Bright White.

A most enchanting day awaits in our Chloe dress in this wonderful Milk setting.

Yes, this Vogue editorial proves that young ones can be this stylish, thanks to our Blake dress in Bright White.

Celebrity Dad Liu Ye shares tender moments with his little girl in this adorable spread featuring our Mae dress.

A Private Vineyard Wedding in Washington State

“They turned out perfectly!”

The Alice Dress from our LOVE line made this vineyard wedding’s soft, fresh palette the most charming sight to behold

“They turned out perfectly!”

The Alice Dress from our LOVE line made this vineyard wedding’s soft, fresh palette the most charming sight to behold

“They turned out perfectly!”

The Alice Dress from our LOVE line made this vineyard wedding’s soft, fresh palette the most charming sight to behold

A Romantic, Monet-Inspired Wedding at a Château in North Carolina

A Casual, Outdoor Wedding in Palm Springs with a Black-Tie Dress Code

“The ceremony started off with an adorable ensemble, thanks to the darling flower people.”


Our Mae Dress elicited glee as it was worn down the aisle, making Brittany and Damion’s casual, outdoor wedding in Palm Springs extra magical.

“The ceremony started off with an adorable ensemble, thanks to the darling flower people.”


Our Mae Dress elicited glee as it was worn down the aisle, making Brittany and Damion’s casual, outdoor wedding in Palm Springs extra magical.

“The ceremony started off with an adorable ensemble, thanks to the darling flower people.”


Our Mae Dress elicited glee as it was worn down the aisle, making Brittany and Damion’s casual, outdoor wedding in Palm Springs extra magical.

A Family Focused Wedding at Martha’s Vineyard

“Elsa, Nell and Sybil wore a
trio of floral-print dresses by Nellystella.”



Our Chloe dress, Sasha dress and Tia dress gave Molly and Edward’s nature-filled vineyard wedding a playful charm.

“Elsa, Nell and Sybil wore a
trio of floral-print dresses by Nellystella.”



Our Chloe dress, Sasha dress and Tia dress gave Molly and Edward’s nature-filled vineyard wedding a playful charm.

“Elsa, Nell and Sybil wore a
trio of floral-print dresses by Nellystella.”



Our Chloe dress, Sasha dress and Tia dress gave Molly and Edward’s nature-filled vineyard wedding a playful charm.

A Modern Wedding with a French Fry Bar : Total Goals

BHLDN Launches a New Line Of Dresses and Accessories For Your Flower Girl

“Equal parts pretty and adorable…”

Our founder Nelly Chen’s collaboration with US-based bridal boutique BHLDN produced a collection of flower girl dresses that includes the Alice dress, Natalie dress and Olivia dress.

BHLDN Launches a New Line Of Dresses and Accessories For Your Flower Girl

Our founder Nelly Chen’s collaboration with US-based bridal boutique BHLDN produced a collection of flower girl dresses that includes the Alice dress, Natalie dress and Olivia dress.

“We put our nine flower girls
(ranging in age from 12 months to 10 years)
in ethereal tulle dresses from Nellystella.”




Our Alice dress in Bright White helped make the couple’s vision of seaside coastal elegance come to life.

Camille & Dennis’ Wedding at Megunticook Golf Club