THE BRND

about nellystella

Nellystella is designed to catch the sparkling eyes
of little girls while satisfying the discerning tastes
of their parents. The collection takes a modern turn
by introducing fresh and original approaches to
everyday children's wear. With a blend of upscale
European tradition mixed with a dollop of playful
charm, Nellystella will become the darling of your
daughter's wardrobe.

Inspired by her formative years in Europe, designer
Nelly Chen channels her fanciful creativity and
exquisite attention to detail to create imaginative
looks based on daydreams of what she had always
wanted to wear as a child. Each collection is a
culmination of personal joy for Nelly: she selects
the finest materials, designs each garment,
and draws her signature prints by hand.